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zone 2journey map

Duration30-120 min
Facilitator/participant1/5
Difficulty2
Group size0-5
Online/offlineonline & offline
journey map

The framework of the Journey Map can help you think through key moments for a citizen or user as they experience a solution. Consider how they first becomes aware of the solution, how they make a decision to try it, what their first interaction and engagement is like, how they might become a repeat user, and how the solution might ultimately impact their life. As a user begins to benefit from your idea, how could they tell other people about it? A Journey Map should help you to visualize a user’s experience from beginning to end.

If you have access to an online whiteboard (e.g. Mural, Miro), you can collaborate on this activity online.